- Customer Excerpt
- Customer Experiences
- PIM, Print & Web (TECE)
- International PIM (Motul)
- PIM, Spare Parts (Klickparts)
- PIM and Print (MC-Bauchemie)
- PIM and Print (Oventrop)
- Online Shops, SAP (Mitutoyo)
- Spare Parts Store (Tietjen)
- PIM, Print (OBETA)
- Shop, TecDoc, SAP (Hella)
- TecDoc, Print (Continental)
- Shop, PIM (Paul Wiegand)
- Media Portal (Schwaiger)
- PIM, Print (Rapid)
- TecDoc Print, Web (TMD)
- Info. system (Heraeus)
- PIM, Print & Web (Simona)
- PIM, TecDoc, Print (Hella)
- PIM & Print (Brinkmann)
PIM for Complex Product Data and Print Automation
User Report by Brinkmann Pumpen - Cooling Lubricant Pumps for Every Application
Brinkmann Pumps was founded in 1950 and currently more than 300 employees are involved in the development, design and production of customized solutions, utilizing the latest technologies. The entire spectrum of coolant pumps is covered. Thus, Brinkmann Pumps offers everything from small cooling pumps for external cooling, to lifting and cutter pumps, to high-pressure pumps based on a centrifugal or screw pump. In addition to the headquarters in Werdohl Germany, Brinkmann Pumps also has international representatives in the USA and Japan, which collectively form the hubs of a global network.
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From Editorial System to Flexible PIM System
The editorial systems previously used by Brinkmann Pumps were to be completely replaced by ANTEROS, which meant that all data had to be transferred on a onetime basis. Thereafter, new data is only created in the ERP system and regularly and automatically transferred by ANTEROS. To do this, a CSV file containing the master data is extracted from the ERP system and imported into ANTEROS. Brinkmann Pumps only maintains catalog-relevant data for the print generation of catalogs and flyers within the PIM system itself. Additionally, XML files are generated with web-relevant product data in order to create a web catalog with them.
Complex Data Model in ANTEROS
In order for Brinkmann Pumps to be able to maintain the data of their products even more efficiently, the data model in ANTEROS was configured in such a way that they can maintain the pumps and their motors as separate objects. This means that pumps can be specifically related to only motor objects and relationship attributes can be set between a specific pump and a motor. Thus, Brinkmann Pumps employees can efficiently enter in the PIM that a motor fits several different pumps and link motor dimensions to categories in the relation attribute "motor configuration". This relation is set at the factory for different purposes and countries.
This highlights the flexibility of ANTEROS and its suitability for technical industries.
It goes well beyond the categorization of other PIM systems.
"Thanks to ANTEROS, we can efficiently maintain our very complex products in the PIM system and derive the difficult pump catalogs fully automatically. The cooperation was excellent, we were able to implement the project to automate our catalog with 180 pages in 5 languages in only 2.5 months."
Data Maintenance in ANTEROS
Since the motors are a separate object type, there is a special menu item that only includes them. This makes it possible to maintain pumps and motors separately and to maintain the motor data efficiently. The pumps and motors are then linked to the „Motor“ relation on a pump product. The motor configurations can be entered for each motor and restricted to a pump.
With ANTEROS, it is possible to specify the publication relevant to each individual product family, category, engine configuration and engine. You can choose between print and web catalogs and specify a region. Brinkmann Pumps has two catalogs for each region of Europe, USA and Japan.
XML Interface to the Web Catalog
Brinkmann Pumps works with a Typo3 service provider to set a default for a specific XML format for the web catalog so that product data can be integrated into the store. The specification was implemented by the INCONY team using an XML export described by the XPEL rule language. Thus, all relevant data is now transferred from ANTEROS to the Typo3 system once every night.
Automatic Parameter Calculation
As an internationally active company, Brinkmann Pumps is confronted with the problem that in some regions different measurement units are used, such as „mm“ in Europe and „inch“ in the USA. Therefore, some parameters are automatically converted by ANTEROS, such as the measurement from „mm“ to „inch“ or the weight from „kg“ to „ pounds“. For other parameters, like power, Brinkmann Pumps has reserved the possibility to enter the values separately themselves.
Generating Print Outputs of Complex Technical Catalogs: 100% Automatically
Coolant Pump Catalog
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ANTEROS met all the Objectives of the Project
Brinkmann Pumps are impressed by the data and translation maintenance in ANTEROS, which can be carried out very efficiently, particularly considering the complex data model and, in some cases, complex type systems. In addition, the automatic print creation and data import into an already existing Typo3 web catalog not only saves time, but also money. Thus, all requirements set by Brinkmann Pumps were implemented by INCONY AG, who impressed with reliable support and quality project management.
ANTEROS Software Demo - Try it Yourself!
Do you want to introduce a PIM system in order to maintain your product data much more efficiently? Are you interested in what is possible with the technologically leading PIM system ANTEROS and how far you can optimize your processes with it? Are you interested in finding out what effective product data management and/or print automation can do for you and your company? Then request your free software demo now!