OBETA: Print Generation with ERP and Online Shop Integration
OBETA and Their General Requirements
OBETA is an electrical wholesaler with a product range of over a million items and more than 35,000 items directly from stock. More than 20,000 companies from the electrical trade and specialized trade buy from OBETA in Germany.
Why do They need a Printed Catalog
Even in the age of digitalization, OBETA‘s customers in the trades still require not only an online store but also a printed catalog that they can take with them to the construction site. In the first years of the 21st century, OBETA was still creating their catalog using templates, which meant they had to spend several weeks reworking it in the typesetting system Indesign. Nowadays, they can output the catalog with ANTEROS at the push of a button. ANTEROS can now even create scanner lists with an excerpt of certain products at the push of a button throughout the year. Even though the catalog and the excerpts are 100% automatically generated, the layout of the catalog is anything but simple. In the following, the complexity of the catalog and the automation will be explained in further detail.
“With ANTEROS, we can systematize our data very well and thus maintain it much more efficiently. ANTEROS has saved us an enormous amount of work in the layout design of the print catalog. While it used to take us six months to create the catalog with our templatebased print system, this can be done in just 6 weeks thanks to ANTEROS. We mainly focus on data maintenance and have experienced a time saving of 75% - even though we had previously partially automated the process. In addition, the print generation of a complete catalog with ANTEROS takes less than one hour, whereas it took more than 30 hours using our previous system.”
- Christopher Adler, OBETA
OBETA's Complex Print Catalog is Created 100% Automatically with ANTEROS
Appealing First Page of each Chapter
Each chapter starts with a table of contents, which is also generated fully automatically. The chapter-specific background and tab photos can be entered easily via web form. All subchapters with the current page numbers are generated on a box in the respective chapter color.
Change Colors and Columns Online
The OBETA layout requires a different color for each catalog chapter and, depending on the data density, the data is printed in two or more columns. Until now, this had to be firmly anchored in print templates. Now OBETA staff can easily change this at any time via ANTEROS web forms.
For OBETA‘s layout, it is important that the columns are not only flush at the top, but also at the bottom if possible, in order to achieve a harmonious print image. In the past, this required days of moving data in InDesign. In ANTEROS, this can also be done automatically. The print engine uses two generation passes for this: in the first pass, the data in the columns is set according to fixed distances, and in the second pass, distances are then stretched proportionally to maximum distances so that the data is flush at the bottom in most cases.
Sprinkle in Ads
OBETA can use web forms to specify whether a new column should be added before a product family. If the preceding column is fairly empty or if there are still large gaps at the bottom after column stretching, then ANTEROS automatically places the ad that fits in terms of space and product category from a pool of ads specified by OBETA. Previously, this work also had to be done manually as a final step.
Directories are also Automatically Generated with ANTEROS
Manufacturer Directory Automatically Generated
In the past, the manufacturer directory had to be entered completely by hand. With ANTEROS it is generated fully automatically without the need to enter additional data. For the product pages, OBETA specifies for each category or product which manufacturer supplies it - since the logo is placed there. While the print engine generates the product pages, it stores manufacturer product family page numbers for the manufacturer directory and then displays this information at the end of the catalog, grouped by manufacturer and each with the manufacturer logo above it.
Automatically Generated Keyword Index
With the cached data product family page number, an alphabetical product index is also generated fully automatically by ANTEROS at the end of the catalog following a different grouping.
"ANTEROS is a process optimizer for OBETA: we have been able to massively reduce time and personnel expenses thanks to this software. Yet we have noticeably improved the quality of our print catalog and dramatically reduced the error rate. ANTEROS offers simple, intuitive maintenance of the data, which is why product management now does this task alone and no longer interacts with marketing. This division of tasks means a significant reduction in risk for OBETA."
- David Pfender, OBETA
Maintain Data Efficiently for Print Catalogs and Online Store
Maintain product data efficiently in the PIM
At its core, ANTEROS has a product database (PIM) to maintain a company's product data centrally and efficiently, and a media database (MAM, DAM) to manage images, documents and videos systematically and in a time-saving manner. Basic data from other systems can be transferred via interfaces.
Connection to ERP and Online Shop
Master data from the ERP system is imported into ANTEROS on a daily basis via interfaces, and the information from ANTEROS that has been enriched with marketing data is transferred to OBETA‘s online store. This allows OBETA to maintain its product data centrally and flexibly.
Softwaredemo for the PIM System ANTEROS - convince yourself!
You are planning to introduce a PIM system in order to maintain your product data much more efficiently. Are you interested in what is possible with the technologically leading PIM system ANTEROS and how far you can optimize your processes with it? Then request your free software demo now!