ANTEROS for Digitization Managers
PIM systems facilitate efficient management of product information, as well as integration into the existing IT infrastructure, preparation of data from third-party providers and translation for global reach. This contributes to reducing the effort involved in data maintenance, maintaining an overview of large volumes of data, expanding digital sales channels and meeting the requirements of mobile devices, retailers and customers.
Benefits for Digitization Managers at a Glance
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Meeting the Data Demands of Digitization
With the advent of digitization, there has been a steady and rapid increase in the amount of data being processed within an organization. Suppliers, customers, and retailers are also becoming more demanding when it comes to processing, volume, and availability of the data you need. As globalization continues, you will also need to manage your product data in multiple languages to sell your products on international markets. The ANTEROS PIM system can help you solve these problems. With fully integrated modules for data maintenance, quality control, translation and export, ANTEROS helps you to benefit from digitalization and globalization.
Integration into the Existing IT Infrastructure
The ANTEROS PIM system can be integrated into your existing IT environment for smooth communication and data transfer thanks to flexible REST web services. This ensures that all systems in your company use the same database. This reduces the effort for maintaining product information, as changes only have to be implemented in one central place in one system. It also reduces the risk of incorrect data because it comes from a single source.
Process Data from Third-Party Providers
If you do a lot of work with data from third parties, e.g. suppliers, this data may have to be processed on a regular basis before it can be used in your company's internal data structure. For this purpose, ANTEROS offers a separate module that allows you to define fixed rules for each supplier, which then automatically transfer the received data into your structure. The rules can be flexibly defined by you and can, for example, change column names, separate or merge cells, and are automatically executed with each import. This minimizes manual data preparation and ensures that all product information in your PIM system follows your specific data structure.
Reduce Data Maintenance Effort
With the ANTEROS PIM system, you can manage not only all product data, but also all media objects in one system. Thanks to a fully integrated media database that automatically generates different resolutions of an image, each image only needs to be stored once. This saves you a lot of time by eliminating the need to switch between multiple systems, as well as saving storage space. Since all processes now take place in one system, ANTEROS allows you to define fixed workflows for data maintenance tasks. By assigning responsibilities within the task to a user group or a specific user, you can ensure that no data maintenance step is forgotten or skipped.
Keep Track of Large Volumes of Data
As digitization continues, the term "big data" is often used to describe large and rapidly growing volumes of data. In the context of data maintenance, this means that more and more product information has to be managed and monitored. ANTEROS offers a dedicated quality management module to efficiently monitor and control the quality of product data. It allows you to create test reports that check a variety of product properties. For example, you can check which products have not yet been assigned an image. For a better overview of the status of your inspection reports, you can visualize them in a dashboard.
Translating Product Data for Global Range
The combination of digitalization and globalization is opening up new international sales markets. In order to be able to offer your products efficiently in other countries, you need to provide your product information in the relevant foreign languages. ANTEROS has integrated translation support to make the translation process as efficient as possible for you. With this module, all texts used in the PIM system are collected in one central location, the dictionary, where they are automatically assigned a translation status, which is displayed using a traffic light system. Using the filter options, you can choose to only display texts that have the status "translation required". The actual translation process can then be carried out either directly in ANTEROS or in an exported Excel file.
Expansion of Digital Sales Channels
Digitalization has triggered a change in customer purchasing behaviour. More and more customers prefer digital sales channels, such as a web catalog or a store. This trend means that many companies want to expand their presence online. ANTEROS can support you in this development and connect your existing online store to the PIM system or you can even build a new online store with ANTEROS. Your customers can use a simple search, an expert search or filter settings to find the exact products that meet their requirements. When linked to your ERP system, an order automatically triggers the relevant order process and customers can, for example, view customer-specific prices and discount groups from your ERP system.
Trend Towards Mobile Devices
Smartphones allow your customers to access your online presence wherever they go. That's why all ANTEROS web solutions are designed to be responsive, so that e.g. your online shop looks good on any device. With ANTEROS, you also have the option of implementing an app that is tailored to smartphones and their respective operating systems, Android or iOS. Here you can implement functions that are difficult to implement in a traditional online store, such as a barcode scanner or a photo search. You can control access to the app and your product data by giving your customers their own usernames and passwords.
Implementing Retailer and Customer Requirements
Digitalization not only increases your own requirements for your product data, but also the requirements of retailers and customers. For example, different data formats or columns are required depending on the retailer. With the flexible import and export framework from ANTEROS, you can create a separate export profile for each customer and retailer, in which you define which data is of interest to them and in which format it should be output. Once you have defined the profile once, you can use it repeatedly and thus always meet the requirements of retailers and customers and differentiate between them.
Are You a Digitization Manager in a Particular Industry?
Take a look at how ANTEROS can be used in different industries and which companies are already using it:
Automotive Aftermarket Electrical Industry Construction Industry
Are You Not a Digitization Manager? Or Would You Like to Learn About Additional Benefits for Other Departments?
Learn more about ANTEROS through the eyes of different employees:
