Digitization in the Electrical Industry
INCONY offers support for your digitalization regarding all aspects of your product data. The INCONY software ANTEROS allows you to maintain your product data very efficiently and across national borders (PIM, MAM) and can also be used to create professional online stores, online catalogs, apps, catalogs, data sheets, labels and much more.
The Challenges of Digitization in the Electrical Industry
Product data is becoming increasingly important in the course of digitization. People are even referring to this as the new corporate gold.
However, many electrical manufacturers and distributors still have product data scattered across several "islands": product data such as part number, name and price are located in the ERP system, others may be formatted for data standards such as ETIM, and still other data and images are exclusively kept in catalog or datasheet files, websites, online stores and apps. Additionally, an increasing number of requests for product data from customers and partners occur in different languages and formats. If you too still maintain your product data on multiple islands, then keeping the data up to date on all islands can cost a lot of time. It is also more likely that errors will creep in if, for example, you update the data on one island, e.g. the data sheet, and forget to do so on the other islands.
ANTEROS Provides an Ideal Basis for Digitization
The ANTEROS software allows you to centrally and efficiently maintain product data which includes spare parts and accessories links as well as product images, documents and videos. Professional online stores, online catalogs and apps can be created based on this data. Likewise, you can extract print catalogs at the push of a button and import and export your data in various formats such as ETIM and BMEcat or even connect other systems such as your ERP, CAD or PLM system via interfaces.
What Benefits Does a PIM System Offer?
“ANTEROS is a process optimizer for OBETA: we have been able to massively reduce time and personnel expenses thanks to this software. Yet we have noticeably improved the quality of our print catalog and dramatically reduced the error rate. ANTEROS offers simple, intuitive maintenance of the data, which is why product management now does this task alone and no longer interacts with marketing. This division of tasks means a significant reduction in risk for OBETA.”
How ANTEROS Can Help You
You can efficiently maintain product data along with technical characteristics, product experiences or links between products. You can use the ETIM standards as categories and parameters, as well as build up your own classifications at the same time to ensure comprehensive data maintenance geared to your particular products.
The media database allows you to efficiently manage photos, drawings or other types of images, documents and videos and assign them to products or categories. ANTEROS fully integrates the media and product database - resulting in increased efficiency for you. The media portal allows you to make your media easy to search through and download for sales staff, customers and partners.
With ANTEROS you can not only export product data to existing online stores, but also create professional online stores in your corporate design, which are fully integrated with the product and media database. Convenient search via technical characteristics and product links etc. simplifies navigation in this case.
When working with suppliers and integrating external data into your own data structure, time-consuming preparations of the data can arise. In ANTEROS.damex you can filter the data to be transferred, map it to your structures and flexibly import and export it.
In order to gain a foothold on the international market, you should maintain your product information in appropriate languages as well. ANTEROS collects all texts centrally for this purpose and helps you to quickly identify texts that need to be translated. The translation process can be carried out very efficiently both online and via Excel depending on your needs.
The innovative ANTEROS print engine allows you to generate data sheets, labels and even complex catalogs as well as any catalog excerpts 100% automatically. The generated layouts can be customized to your individual needs.
You can import existing product data from other systems and in different formats and export enriched data for customers and partners in ETIM, ECLASS XML, CSV, Excel and more. Further interfaces are available to systems such as ERP, CAD, PLM, store systems and more.
You can use custom test reports to check the quality of your product data, e.g. which spare parts have not yet been assigned to products or do not have a picture. The reports are displayed in the dashboard for clear identification and targeted implementation of potential improvements in the data.
PIM for Efficient and Structured Product Data Maintenance
A PIM system (PIM = Product Information Management) provides support for the central maintenance of your product-related information by consolidating all data in a single database. The technologically leading PIM system ANTEROS can work in conjunction with other systems, e.g. your ERP or CAD system. You can transfer data from these systems into the PIM and enrich it there with further information, such as marketing texts, translations, spare parts links, images, etc. The PIM, as a central storage location for all relevant information and content, serves as the knowledge base both internally for employees and externally for customer/dealer exports, online stores, catalogs, and more. The data maintenance is adapted to the needs of your industry, goes beyond the ETIM standard and is especially open for the parallel maintenance of data structures.
Important PIM functions of ANTEROS for the electrical industry are listed below:
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By the way: The ANTEROS software is known for its excellent user-friendliness thanks to thorough usability tests.
If you want to know more about PIM systems, how they work and who needs them, read our PIM blog, a case study from our customers or request a free online demo.
Easily Manage Media with MAM
ANTEROS offers deep integration of product information management (PIM) and media or digital asset management (MAM/DAM). This allows you to work on your data even more efficiently and the PIM always immediately displays product images in product lists.
In the following, we will introduce the most important MAM functions of ANTEROS:
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Professionally Implemented Online Catalogs, Online Shops, Customer Portals and Apps
Digitization is constantly changing customer behavior during the ordering process. Instead of seeking personal contact with the salesperson, products are increasingly researched and finally ordered via online solutions such as online stores, online portals or apps. Consequently, web solutions like these are becoming increasingly important for many companies as a way to make their products accessible to a larger mass and to open up a new sales channel.
ANTEROS.web allows you to build professional online stores, information portals or web catalogs and benefit from the following advantages:
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Print Documents and Labels Generated 100% Fully Automatically
The innovative print engine in ANTEROS allows you to generate catalogs, price lists, data sheets or labels 100% automatically, regardless of whether these are intended for print or digital use. In addition, any excerpts can be created without much effort and with just a few clicks, such as novelty or customer catalogs. This offers you the following advantages:
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“The level of automation achieved with ANTEROS is enormous. Agency costs are eliminated by the automatic print catalog creation; we can observe changes on-demand and output the entire catalog or parts of it in print quality. Nonetheless, we were still able to customize the layout of our wide product range, this is all made possible thanks to the flexible print rules of ANTEROS.”
Many Satisfied ANTEROS Customers from the Electronics Industry
We have compiled three case studies for you in which our customers report on their ANTEROS projects.
Benefit from the experience of other companies!
With PIM to corporate success (KOSTAL)
Online catalog with detailed search features and product presentations
Generated Dealer Catalog (OBETA)
Catalog with index and product pages generated 100% automatically
Intl Online Shops
International online stores with deep SAP integration