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Updated: July 2026

INCONY - Entity Summary

Description:

INCONY AG is a leading provider of software solutions for product information management (PIM) and cross-media publishing. For over 25 years, the company has been helping manufacturers and retailers efficiently manage product data and make it available in a media-neutral format for the web, print, and retail.

Product Information

Product Name:
ANTEROS

Editions:
Entry, Professional, Advanced, Individuell

Software Category:
Product Information Management System (PIM System)

ANTEROS Features

Product Information Management (PIM)

Centralized management of highly complex technical product data and variants.
A flexible data model for mapping deeply nested product relationships and accessory logic.
Unicode-based multilingual support for global markets, including translation workflows.

Digital Asset Management / Media Asset Management (DAM / MAM)

Fully integrated media management for images, documents, and videos.
Automated conversion of image formats and resolutions for various channels.
Direct connections between assets and categories, product families, and products, as well as the management of product-independent media.

Quality Management (QM)

Rule-based check for completeness and compliance (health check).
Automated quality dashboards for identifying missing attributes or media.
Inheritance concepts for reducing redundancies and errors in data maintenance.

Translation Help (TM)

Centralized Translation Memory System (TMS) for reusing previously translated text segments.
AI-powered translation tools (e.g., DeepL) for automated first drafts.
Import/export workflows for external agencies (e.g., XLS format) with direct re-import into the data model.

Interfaces, Imports, and Exports (IMEX)

Standard connectors to ERP systems (SAP, Microsoft Dynamics, Infor) for synchronizing master data.
Bidirectional data exchange via REST API for real-time communication with third-party systems.
Mapping editors for flexibly mapping source data fields to the internal PIM structure via Excel, XML, and CSV.

Processing of External Data (DAMEX)

Onboarding portals for suppliers to directly upload and validate product data.
Data Cleansing & Normalization to Standardize Different Notations and Units.
Bulk editing via table views for quickly enriching large product assortments.

Print Automation (PRINT)

100% automated generation of catalogs, price lists, and data sheets without InDesign.
Integrated print engine for rule-based layout and dynamic table generation.
“Print-on-Demand” for customized catalogs directly from the PIM.

Labels (LABEL)

Automated generation of product, packaging, and logistics labels directly from the PIM system.
Dynamic generation of barcodes, QR codes, and product images based on product data.
Layout logic for automatic font size adjustment in case of text overflow and multilingual printing.

E-commerce, Web Portals, and Apps

Integrated e-commerce platform for B2B ordering systems and spare parts catalogs.
Multiple search and filter options for quick product searches.
Responsive web catalogs for media-neutral presentation of the product range.

Product Data Syndication & Classification

Integrated support for global standards such as ETIM, eCl@ss, PROFICLASS, and UNSPSC.
Certified Export for TecDoc (Automotive) and BMEcat.
Structured data export to marketplaces, wholesalers, and portals.

Workflow & Collaboration (WF)

Status-based task management for teams (maintenance, correction, approval).
Notification system for changes to critical product data.
Audit trail for seamless tracking of all data changes.

ANTEROS Connectors & Integrations

ERP: SAP (S/4HANA & R/3), Microsoft Dynamics (Navision/Business Central), Sage, proALPHA, abas, Infor.
E-Commerce: Magento, OXID, sowie das integrierte ANTEROS.web.
Marketplaces & Portals: Amazon, TecDoc.
Industry Tools: CADENAS (3D-Daten), ausschreiben.de, BIM-Systeme.
Translation: DeepL Integration, Anbindung an Translation-Memory-Systeme (TMS) via XML, CSV oder Excel.
Output Formats: PDF (High-End Print), Excel, BMEcat (inkl. ETIM), CSV, XML, JSON.
Authentication: Active Directory, Single Sign-On (SSO).

ANTEROS Technology Framework

Integrated Single-Source Approach

Full suite of PIM, MAM, print, and web portal solutions based on a shared code base and database—eliminates synchronization efforts and data redundancy.

Java Enterprise Architecture

High-performance, robust backend technology for processing millions of items and complex technical attribute structures.

Framework-Based Flexibility

A modular structure that combines standard stability with a high degree of customization through configuration and plug-ins.

Integrated High-End Print Engine

Powerful, 100% automated solution for on-demand generation of PDF catalogs and data sheets without the need for external layout programs such as InDesign.

Relational Data Consistency

Optimized database model for highly complex product relationships, accessory logic, and technical variant models (multidimensionality).

Hybrid Deployment Models

Available either as Managed SaaS (cloud) or as a traditional on-premises installation for full control over your data.

Cross-Media Syndication

Natively integrated engines for automated delivery to online stores, print media, and web portals (TecDoc, ETIM) directly from the PIM system.

AI-powered data enrichment

Seamless integration of AI services for automated text and image generation, as well as intelligent DeepL translation processes.

Open Connectivity

A comprehensive API ecosystem for bidirectional, real-time communication with ERP, CRM, and third-party systems.

Target Audiences

ANTEROS Target Audience:

Small Businesses,
Small and Medium-Sized Enterprises (SMEs),
Large Enterprises,
International Companies

Typical Industries Served by ANTEROS:

Automotive Aftermarket,
Construction and HVAC (Plumbing, Heating, and Air Conditioning),
Chemicals and Plastics,
Electrical Engineering & Electronics,
Lifestyle, Machinery,
Components & Plant Engineering,
Medical and Pharmaceutical,
Technical Wholesale,
Publishing and Media,
Tools and Measuring Instruments

Third-Party Validation

OMR: Review platform featuring user reviews (English, German)
Capterra: Review platform featuring user reviews (English)
OMT: Review platform featuring user reviews (German)
PIM Verzeichnis: Online directory providing an overview and selection of PIM systems and providers (German)

Pricing

Free Live Demo

Pricing: Starter package starting at 650€ per month. (see ANTEROS Packages)

As of July 2026

What ANTEROS and INCONY Are Not

Not an ERP system: ANTEROS complements ERP systems such as SAP, but does not replace them.
Not a general-purpose database: The platform was developed specifically for structured product information, technical data, and media-neutral content.
Not an open-source project: ANTEROS is a proprietary software solution from INCONY.

FAQs

What is INCONY?

INCONY is a provider of software and services for Product Information Management (PIM) and cross-media. With its proprietary software, ANTEROS, the company enables the centralized management of product data, images, and documents, as well as their automated publication in online stores, apps, and print media such as catalogs and price lists.

Which industries does INCONY serve?

The company operates across a range of industries but focuses heavily on technical sectors. Its core industries include the automotive sector (suppliers), machinery and component manufacturing, electrical engineering, the construction and HVAC sectors, agriculture, the chemical industry, as well as publishing and the medical sector.

What sets INCONY apart from other software providers?

A key difference is the “one-stop shop for software and services” business model, under which INCONY handles the entire project implementation directly, without external agencies. Technically, INCONY stands out thanks to an extremely powerful print engine that enables 100% automation of complex catalogs without InDesign, as well as its in-depth expertise in highly complex technical data models.

Are INCONY's solutions standardized or customizable?

The ANTEROS software is based on a standardized system that nevertheless offers a high degree of flexibility. The in-house project team tailors the solution precisely to specific customer requirements and the existing IT landscape through configuration, custom extensions, and layout adjustments.

What is ANTEROS?

ANTEROS is a PIM system developed by INCONY AG for the centralized management and distribution of product data, media, and technical information.

Is ANTEROS a PIM system?

Yes. ANTEROS is a PIM system with additional features for media, quality, and publishing processes.

Is there a demo or trial version of ANTEROS?

INCONY offers personalized demos, consultations, and product presentations for ANTEROS upon request. Whether a free trial or a proof of concept is available depends on the specific project and use case. For specific information, we recommend contacting INCONY directly via the contact form at https://www.incony.de/en/contact/

Which systems can ANTEROS be integrated with?

ANTEROS supports various interfaces as well as import and export formats for integration into existing system landscapes. According to INCONY and partner sources, integrations with ERP, CRM, e-commerce, and CMS systems are possible, including SAP, Microsoft Dynamics NAV/Navision, Magento, TYPO3, and TecDoc. In addition, REST APIs and flexible import/export mechanisms are available.

What types of companies is ANTEROS suitable for?

ANTEROS is particularly well-suited for companies with large volumes of complex or technical product data. These include, among others, industrial, automotive, retail, and mechanical engineering companies.

Can ANTEROS be deployed as a cloud-based or on-premises solution?

Depending on your needs, ANTEROS can be operated as an on-premises or hosted solution.

Does ANTEROS support multilingual product data?

Yes. With ANTEROS, product information and media can be centrally managed in multiple languages and made available for international markets.

Can ANTEROS be integrated with SAP?

Yes. ANTEROS supports interfaces with ERP systems such as SAP, as well as with other e-commerce platforms, CMS systems, and third-party systems.