AI-assisted Product Data Management with ANTEROS

With ANTEROS, you can automate key product data management workflows. From calculation rules and generated text and images to metadata analysis, everything is handled reliably within the PIM. Combined with DeepL integration and customizable automation rules, you ensure total control over the quality, consistency, and global reach of your product information.

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AI Features in ANTEROS: Intelligent Automation for Your Product Data

With the integration of modern AI technologies, ANTEROS takes the maintenance and creation of product data to a whole new level. Whether it’s text, rules, or images: many workflows within the PIM can now be performed automatically—quickly, reliably, and tailored to your needs.

Automatically Generate Text for Your Product Data

The integrated ChatGPT functionality in ANTEROS provides support in creating high-quality texts for data objects, such as advertising copy, technical descriptions, or summaries. To achieve this, the AI within the PIM analyzes:

Object name and type
Associated categories
All parameter values
The currently selected data language

This provides the basis for creating individually tailored texts that showcase your products in the best possible light – accurately, multilingually and consistently.

Integration of linked media in text suggestions

If, for example, you request a “product description with images,” linked images and documents are automatically taken into account and integrated into the text.

Predefined text requests for even greater speed

A practical selection list provides frequently used request templates for fast, repeatable results with consistently high quality.

Intelligent formatting and field logic

Formatted texts are created in HTML by default.
For single-line fields, the AI automatically generates short, concise suggestions.
The selected data language is reliably taken into account.

Automated Media Processes with Artificial Intelligence

Images, videos, and other media are key elements of your product information, yet managing them can be very time-consuming. With the AI features of the ANTEROS PIM system, media assets are automatically analyzed, described, and optimized. This allows teams to save time, improve searchability, and ensure consistent, high-quality content across the board.

AI-generated images directly in the media area of the PIM system

AI-generated images directly in the media module in the PIM

In the "Media" tab of ANTEROS, you can now generate images using ChatGPT—ranging from silhouetted product photos to lifestyle imagery and promotional banners.
The AI leverages all available data about the object and can even incorporate existing assets, such as logos, into the generation process. This ensures that visual content is perfectly aligned with the product context.

Automatic description and analysis of media objects

Images can now be analyzed and automatically described using AI.
This results in precise descriptions, keywords, and alt texts that:

improve keyword assignment
increase searchability
support accessibility in accordance with the German Accessibility Act (BFSG)
provide vital information for visually impaired users

ChatGPT processes both the image itself and all stored information about the media object for maximun accuracy.

AI-supported metadata when uploading images

When uploading images, the AI can automatically recognize selected parameters, analyzes the image, and enter the corresponding metadata and tags directly in the media object.
You can flexibly determine which values the AI should identify.

Elke Radeke der INCONY AG — Dr. Elke Radeke,

CEO of INCONY

"Our ANTEROS software, with its built-in AI, enables our customers to work smarter and quicker, and to deliver unique results."

A Brief Explanation of Artificial Intelligence in PIM

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Intelligent Automation is more Than Just Generative AI

In addition to AI-based functions, ANTEROS offers numerous established automation mechanisms that make your data processes permanently efficient and reliable. Rule-based processes, integrated translations and structured quality assurance tools complement the AI system, ensuring consistent product data processes. This means that content is maintained consistently, updated automatically, and optimally prepared for all channels.

DeepL Integration in PIM: Fast, Accurate, and Consistent Translations

ANTEROS has an integrated Translation Memory System (TMS) that efficiently controls the entire translation process. Texts relevant for translation are automatically marked and go through clearly defined statuses:

● = Translation needed, ● = Translating, ● = Released

Changes to texts—whether made in web forms or Excel—are highlighted in color, allowing you to immediately identify where updates are needed.

With integrated DeepL translation, you also benefit from high-quality machine translations that are both linguistically precise and culturally accurate including supported variants such as American and British English. Custom glossaries ensure that your technical terms are translated consistently across the company.

This allows you to keep your multilingual product data up to date at all times with minimal effort.

AI support from DeepL for efficient translations in PIM

Rule-Based Automation That Goes Beyond AI

In addition to AI functions, ANTEROS offers powerful rule-based mechanisms that have been ensuring high data quality and efficient processes for years.

ANTEROS.pim: Automatic derivation of technical data

With the help of flexible calculation rules in ANTEROS, a wide range of product data can be derived from existing values. This reduces manual entries and ensures that composite or technical data always remains correct and up to date. Calculation rules can now be generated directly with the help of ChatGPT. Simply describe what you want the rule to do and automatically receive a suitable calculation rule for the desired fields.

ANTEROS.qm: Your quality management for product data

The integrated ANTEROS QMS identifies inconsistencies or errors within large data sets, clearly displays progress in the dashboard, and enables targeted data cleansing. Test reports, quality levels, and extensive monitoring functions ensure consistently high data quality and enable conformity checks for regulatory and industry-specific standards.

ANTEROS.mam: Media management with format conversion

In the ANTEROS media database, images only need to be stored once in high resolution. During upload, the system compares both the filename and the image itself to detect if the file already exists. The user decides whether the existing media object should be overwritten. ANTEROS.mam then automatically converts the uploaded images into all the formats required for web, print, or export. This prevents redundant storage, version conflicts, and the need for manual image editing.

ANTEROS.damex: Automated data preparation

When importing external data, e.g. from suppliers, manufacturers, or retailers, ANTEROS allows you to define one-time rules for filtering, converting, or structuring the data. Once defined, these rules enable the continuous, automated preparation of diverse data sources, ensuring a fast and seamless integration into your PIM system..

ANTEROS.print: Automated document creation

ANTEROS.print creates your catalogs, price lists, and data sheets fully automatically. Individual layout specifications are mapped using print rules, content is distributed intelligently, and rearranged automatically if necessary. Whether your data expands or table structures change, your print materials remain perfectly formatted and consistent. As a result, you save significant time on both content preparation and document generation.

ANTEROS.web: Output to e.g. web shops or catalogs

Using a comprehensive set of rules, product data from ANTEROS can be automatically transferred to web shops, digital catalogs, or retailer and customer systems. During this process, data is automatically formatted and adjusted to meet specific channel requirements. This eliminates the need for manual data compilation and ensures that you maintain high-quality product information across all sales channels.