TotalEnergies, a leader in the energy sector, has optimized its product data management and customer communication with the ANTEROS PIM system. The company has increased efficiency and data consistency through centralized data maintenance and automation of processes such as catalog and label creation. A modern service portal provides customers and partners with up-to-date product information at all times, significantly improving customer satisfaction and outreach.
Source: TotalEnergies
Introducing the Company and the Speaker
TotalEnergies is a leading energy company active in the oil, natural gas, refining, renewable energy and electricity sectors. With around 4,000 employees and sites such as the Leuna and Brunsbüttel refineries, it supplies regional customers and international airports. The company is heavily involved in research into mobility with renewable energies. Major subsidiaries include Hutchinson (automotive and aviation supplier) and SAFT (battery manufacturer), complemented by acquisitions in battery storage and energy services.
The speaker Natalya Kortmann is the Head of Product Technology and Range Management at TotalEnergies Marketing Germany and the main person responsible for the support of the PIM system on the TotalEnergies side.
Challenges of Data Maintenance at TotalEnergies
TotalEnergies faced the challenge of efficiently managing an ever-growing quantity of product data. The manual maintenance effort was high, and processes were time-consuming due to redundancies and lack of automation, resulting in delays and errors. In particular, the creation of product data sheets, catalogs, and labels was time-consuming, and a centralized solution was needed to simplify these processes and ensure data quality. In addition, product information and labels needed to be accessible online and up-to-date for all employees and partners. A Product Information Management (PIM) system was needed to address these challenges.
TotalEnergies therefore aimed to achieve the following objectives with the introduction of a PIM system:
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Why did TotalEnergies Choose INCONY's ANTEROS PIM system?
With INCONY, TotalEnergies has chosen a PIM provider that offers both product and service from a single source. ANTEROS offers an all-in-one platform with integrated modules for product data management, automated print generation and label creation. The flexible data structure and intelligent print engine enable fully automated generation of data sheets, catalogs and labels without InDesign.
The integration of ANTEROS into TotalEnergies' existing systems was supported by INCONY's experience with complex data models, resulting in a smooth implementation.
INCONY provided comprehensive support during the implementation, including staff training to ensure optimal use of the new PIM system.
What are the Areas of Application for ANTEROS?
Central Data Maintenance
TotalEnergies uses ANTEROS as the central system for managing and maintaining product data. Once the initial data transfer in Excel format and the regular synchronization of the master data from the ERP system (SAP) have been completed, the employees enrich and maintain the data in ANTEROS in order to prepare it for the various outputs. Organizing the data follows a four-tiered model: 1. categories, 2. product families, 3. products and 4. containers (see screenshot). This allows structured management and consistency of product information.
A central component of data maintenance is the numerous technical details, which ANTEROS manages in a standardized and consistent manner. International specifications, manufacturer approvals and application recommendations are systematically recorded and maintained to ensure data quality. The system also provides the ability to define which information is displayed in catalogs and datasheets, allowing for precise output control.
Automatic Creation of Data Sheets, Catalogs and Labels
The employees use ANTEROS as a maintenance center where all product information is enriched and updated for the automatic generation of print documents. With the ANTEROS.print engine, datasheets, catalogs and labels are generated fully automatically, saving time and reducing errors. Even complex technical data can be processed quickly and accurately.
Service Portal for All Users: Fast Access to the Latest Product Information
The TotalEnergies Service Portal offers all users quick and easy access to the TotalEnergies and Elf branded lubricants catalog without having to register. Although there is no ordering function, the portal provides a comprehensive overview of the product range. It facilitates navigation through various search options such as category tree, tile views, keyword search and advanced search functions.
All relevant information about the products in a category can be viewed at a glance in the product list. Each product has a detail page with comprehensive information on areas of application, international specifications, manufacturer approvals and TotalEnergies recommendations for specific applications. Part numbers for available package sizes are also listed.
The data sheet generation function is particularly convenient: at the touch of a button, a data sheet can be generated for each product, which can be downloaded as a PDF file or printed directly. Favorite products can be saved in a folder, which is retained even when the page is reloaded and can be easily accessed later..
Service-Portal+ for Bottling Partners: Efficient Label Generation on Demand
The Service Portal+ provides TotalEnergies' bottling partners with exclusive access to generate their own product labels. Partners can create up-to-date labels quickly and on demand, with the bottling date being automatically applied as the generation date. Several layouts predefined by TotalEnergies are available. Labels can be printed in-house or through local print partners.
Partners have many options when creating labels, including keyword product search, fill level specification, batch number, number of labels, and bottler ID. These parameters are displayed on the labels and the label type determines the layout.
TotalEnergies retains full control over users and rights by creating user groups and controlling which products are visible to individual partners. A log shows who has created which labels and how many.
The centralized maintenance in ANTEROS makes the processes at TotalEnergies much more efficient. Employees can work in a categorized data model, which reduces the time needed to maintain and improves the quality of the data. The automated generation of catalogs, datasheets and labels not only saves time, but also ensures that all output is based on up-to-date data.
Efficiently Manage and Present Product Data Online with the ANTEROS PIM System
INCONY's PIM system allows you to maintain and manage your product data centrally and intuitively. The automated generation of catalogs, data sheets and labels saves you valuable time and ensures consistent data across all channels.
Did the TotalEnergies case study on the successful implementation of ANTEROS convince you? Request a free software demo today and find out how your company can benefit from this solution. Visit our PIM Blog and learn more about the benefits of PIM systems!
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